Barriers to Entry The entry to the cave is called a keyhole. Spelunkers believe it is bad luck - and practice to enlarge a keyhole for easier entry. If you can't fit through the door you don't belong in the cave. The practice is common in all types of business. The most glaring of which, is the country club. No one can convince me that it really takes $50,000/year from 5,000 members to keep a golf course running when you're going to charge each member another $100/game in order to actually let them play. It just doesn't work that way. But!!! The point they make is that if you can't afford the fees, they don't want you as a member. Forgetting this lesson I found myself yelling at yet another e-mail from a Match customer who wants to go on a date with a random on-line hottie - but forgot to include their real e-mail address. No - I don't want to date you bad enough to fill out the questionnaire and give them my credit card number. And no - it doesn't matter that the first three days are free. And then it dawns on me. If I don't want to go out bad enough to answer 10 questions do I really want to go out? No.
